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		<title>Ojai Home Staging and Styling</title>
		<link>http://ojaihome.com</link>
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		<description>Simplify, revive, renew. Ojai Home Staging and Styling (805) 861-0961 works with realtors and home owners selling in an upscale market, or people looking to bring more inner peace to their dwelling, or style to their event or place of business. </description>
		<pubDate>Fri, 11 May 2012 15:30:20 +0000</pubDate>
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			<title>Inspired Ideas We Love #3</title>
			<link>http://ojaihome.com/blog/2012/05/11/inspired-ideas-we-love-3</link>
			<comments>http://ojaihome.com/blog/2012/05/11/inspired-ideas-we-love-3</comments>
			<pubDate>Fri, 11 May 2012 15:30:20 +0000</pubDate>
			<dc:creator>Lila Francese | Ojai Home</dc:creator>
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			<title>How to make Hanging Flowers for Mother's Day</title>
			<link>http://ojaihome.com/blog/2012/05/05/how-to-make-hanging-flowers-for-mothers-day</link>
			<comments>http://ojaihome.com/blog/2012/05/05/how-to-make-hanging-flowers-for-mothers-day</comments>
			<pubDate>Sat, 05 May 2012 13:22:41 +0000</pubDate>
			<dc:creator>Lila Francese | Ojai Home</dc:creator>
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			<title>Bring the Spring In</title>
			<link>http://ojaihome.com/blog/2012/05/02/bring-the-spring-in</link>
			<comments>http://ojaihome.com/blog/2012/05/02/bring-the-spring-in</comments>
			<pubDate>Wed, 02 May 2012 15:55:00 +0000</pubDate>
			<dc:creator>Lila Francese | Ojai Home</dc:creator>
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			<title>Celebrating Easter with Creative Design</title>
			<link>http://ojaihome.com/blog/2012/04/06/celebrating-easter-with-creative-design</link>
			<comments>http://ojaihome.com/blog/2012/04/06/celebrating-easter-with-creative-design</comments>
			<pubDate>Fri, 06 Apr 2012 10:01:27 +0000</pubDate>
			<dc:creator>Lila Francese | Ojai Home</dc:creator>
			<guid isPermaLink="false">http://ojaihome.com/blog/2012/04/06/celebrating-easter-with-creative-design</guid>
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			<title>Your Workspace</title>
			<link>http://ojaihome.com/blog/2011/12/29/your-workspace</link>
			<comments>http://ojaihome.com/blog/2011/12/29/your-workspace</comments>
			<pubDate>Thu, 29 Dec 2011 12:25:07 +0000</pubDate>
			<dc:creator>Lila Francese | Ojai Home</dc:creator>
			<guid isPermaLink="false">http://ojaihome.com/blog/2011/12/29/your-workspace</guid>
			<description><![CDATA[I was reading recently online and discovered an old picture of Helen Ballard Weeks' workspace (above) -filled with gorgeous French Antiques that undoubtedly influenced her famous catalog. It got me thinking about work spaces in general. I tackle many home offices in my work as a home stager. I help build many offices in my work as a decorator. [...]]]></description>
			<content:encoded><![CDATA[<br><br>I was reading recently online and discovered an old picture of Helen Ballard Weeks' workspace (above) -filled with gorgeous French Antiques that undoubtedly influenced her famous catalog. It got me thinking about work spaces in general. I tackle many home offices in my work as a home stager. I help build many offices in my work as a decorator. Your workspace/home office/study area can be as personal a space as your bedroom. It should be treated with similar reverence; a place of collection, a spring board of inspiration, a reflection of all you accomplish in your day and manage in your daily life.<br><br>   <B>A Small Workspace</B><BR/><BR/><BR/>I often meet with clients who need solutions to the clutter in their home. Sometimes the problem is lack of a workspace or home office. "My house is too small." I am told. But more often than not, people over look the possibilities offered in the smaller areas of their homes. Corners and hallways are over looked areas. Great organization does not need large amounts of space. Utilize the height of your walls - storing things all the way up to the ceiling. Hanging shelves and cubbies high up on the wall emphasizes the height of a room.<br><br><br><br><DIV ALIGN="CENTER"><B>Unique Storage Spaces</B></DIV><DIV ALIGN="CENTER">Where can you find more storage in your home? Think out of the box...like adding cabinetry and drawers under your stairs. I have a friend that converted her under stair area to accommodate her large dish and sterling silver collection. Every piece is displayed on open shelving and is easy to access when she entertains.</DIV><br><br>   <B>Sharing A Home Office </B><BR/><BR/>Sharing a home office can be tricky. However, creating a room that's sole purpose is work can produce an effective focused space where its inhabitants accomplish everything on their "to do list" without distraction. Sharing space works best when separate areas can be defined specifically per individual. I am currently working with a couple who have different ideas of neatness. To create a harmonious shared office space we designed bottom shelving that closed in order to hide the piles of paper created by the less organized of the pair. We also added a pull out trash bin behind one of the lower cabinets in order to make purging and clean up very convenient. I love suggesting chalk boards and cork boards as office additions. This can easily help organize everyday shopping lists, post it notes and invitations. Chalkboard paint and magnetic paint can also be great home office additions - transforming blank wall space into functional work space.<br><br>   Don't be afraid to make a grand statement in your home. Dedicate an entire wall to great books or great art. Refer to the work area as "the library" or "the study" - you'll be amazed how naming a room can encourage you to use it more often. Learn to love the personalized work space you create for yourself.<BR/><BR/>Simplify. Revive. Renew.<br><br>]]></content:encoded>
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			<title>A Simplified Holiday Home</title>
			<link>http://ojaihome.com/blog/2011/11/30/a-simplified-holiday-home</link>
			<comments>http://ojaihome.com/blog/2011/11/30/a-simplified-holiday-home</comments>
			<pubDate>Wed, 30 Nov 2011 09:44:00 +0000</pubDate>
			<dc:creator>Lila Francese | Ojai Home</dc:creator>
			<guid isPermaLink="false">http://ojaihome.com/blog/2011/11/30/a-simplified-holiday-home</guid>
			<description><![CDATA[   <BR/><BR/>The Holidays are big at our house and it's not a shock to anyone that holiday decorating is one of my favorite events of the year! I enjoy it yearly with my family -we all pitch in to celebrate and commemorate the season in our home (pictured is my daughter Fliss putting our treasured mercury glass tree topper atop the tree with my [...]]]></description>
			<content:encoded><![CDATA[<br><br>   <BR/><BR/>The Holidays are big at our house and it's not a shock to anyone that holiday decorating is one of my favorite events of the year! I enjoy it yearly with my family -we all pitch in to celebrate and commemorate the season in our home (pictured is my daughter Fliss putting our treasured mercury glass tree topper atop the tree with my husband's help). But decorating for the holidays can be a challenge for many of our clients, especially when we enourage simplifying and de-cluttering your home environment. Here are a few simple ideas from our home to yours this Holiday Season:<br><br>   <BR/><BR/><BR/><BR/><BR/><B>Mercury Glass </B>is abundant these days in stores and online. I love to add touches of it throughout my home during the Holiday Season. It picks up natural light and reflects the light from lamps and holiday lights in the evening. Mercury Glass is often used for candle holders, lamp bases, vases and vessels. Our treasured tree topper is Mercury Glass and I have glass bowls throughout our home full of mercury glass ornaments.<br><br>   <B>Laquer Trays </B>are a staple of my home staging business. I use them in bathrooms for toweling, on ottomans as drink holders, on coffee tables to hold candles and in kitchens as serving pieces for tea. They work beautifully to house holiday decor -especially when they are in festive colors - blue for Hanukkah, red for Christmas, green for Kwanza, silver and gold for everything! I love to display all the holiday cards I am sent in sleek tray in my front hallway. I serve champagne with red pomegranite seed garish on an oversized tray at my Annual Holiday Party. I also house my 1954 Modern Mexican Nativity Set in a Gold Tray in my living room. Trays allow a simplified and clean edged space for these elements.<br><br>   <BR/><BR/><B>Holiday Kitsch </B>is often the biggest challenge to incorporate into the home when trying to avoid an over cluttered look. We associate so much of the holiday season with these items. Pictured here are some contemporary nutcrackers available from West Elm - this is a sleek way to add holiday items to your home that are neutral and tasteful in design. Items such as these can also be used as inspiration to give your older items a face lift - spray painting older decorations one solid color can work wonders for renewing and freshing the look of your holiday decor.<br><br>   <B>Glass Jars </B>are awesome additions to any room - Green for Christmas - Blue for Hanukkah. Use them to house branches - we spray paint our branches a different color each year (silver, red, even pink for my daughter's room) and hang ornaments from them. Set them atop a flocked mantle,on a tray or down the length of your dining table. Our branches will be white this year, in clear bottles placed on a large shimmering gold swatch of fabric and burlap.<br><br>   <BR/><BR/><B>Holiday Pillows </B>are a great addition to any home and add a touch of the Holiday Spirit. It's a great excuse for materials you normally can't find the excuse to use - like glitter or faux fur! I love to place my glitter pillows next to some natural burlap pillows -creating a true marriage of natural and embellished elements.<br><br>   <B> Ornaments</B>, in my opinion, are the best elements for holiday decorating! I hang ornaments everywhere - from the ceiling, from branches held in glass vessels, on furniture/cabinet hardware and of course on the tree. Choose ornaments that tie together the look of your other elements or give your holiday decor the final touch you may be missing. If every other element you have used is neutral - the tree may offfer the room for you to add color to your space. I love colored glass inside plain glass like these on the left. I love bold matte ornaments like those pictured below from the children's store Land of Nod. I love a touch of neutrality on a tree too - I am a fan of only one color of lights (I use white but I have seen stunning trees in all royal blue in a dual religion household and all orange in a modern 1950s home). White perforated porcelain ornaments are readily available this year on the internet and add the perfect relief to a world of color.<br><br><br><br><DIV ALIGN="CENTER">Happy Holidays from Ojai Home. Simplify. Revive. Renew.</DIV><br><br>]]></content:encoded>
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			<title>Let me help you arrange your home...</title>
			<link>http://ojaihome.com/blog/2011/10/31/let-me-help-you-arrange-your-home</link>
			<comments>http://ojaihome.com/blog/2011/10/31/let-me-help-you-arrange-your-home</comments>
			<pubDate>Mon, 31 Oct 2011 13:00:00 +0000</pubDate>
			<dc:creator>Lila Francese | Ojai Home</dc:creator>
			<guid isPermaLink="false">http://ojaihome.com/blog/2011/10/31/let-me-help-you-arrange-your-home</guid>
			<description><![CDATA[One of the biggest issues my design clients have is figuring out how to configure their furniture in each room of their home. Often, what clients picture in their head doesn't come out the way they'd imagined. That's when I get called in to help. Here are some basic design rules that I often share with clients to help them avoid hurdles in the [...]]]></description>
			<content:encoded><![CDATA[<br><br>One of the biggest issues my design clients have is figuring out how to configure their furniture in each room of their home. Often, what clients picture in their head doesn't come out the way they'd imagined. That's when I get called in to help. Here are some basic design rules that I often share with clients to help them avoid hurdles in the layout of  their rooms.<BR/><BR/>1. Decide what the Focus of the Room Is <BR/>Almost every living room has at least one natural focal point. If yours has a fireplace, that will no doubt be it. In some bachelor pads we've decorated clients have requested their media systems be the focus of the room. In any case the room is arranged around whatever is determined as the focal point. And the determined area can be highlighted to really stand out -like a fantastic pair of drapes framing a spectacular view, or a hand made media cabinet housing a giant television. No matter what the area or object is, making the focal point dynamic will naturally drawn every eye in the room.<BR/><BR/>2. Create a Conversation Area<BR/>Some house come equipped with these - a sunken conversation pit (my 1959 house has this and we love it), a built in banquette. But if your house does not have a designated easy to identify hang out area you'll need to arrange your seating to encourage easy conversation and living in a specific space.  U-shaped areas are my ideal.  A sofa and a matching pair of chairs can also establish the perfect U-shaped configuration. I also love to use upholstered cubes in living spaces which adds additional seating for larger groups.  <BR/><BR/>3. Think in Odd Numbers <BR/>Three throw pillows are better than two. Three objects on a table are more interesting than two (think candlesticks). One amazing vase makes a bigger statement than 4 so-so ones. <BR/><BR/>4. Make the Most of a Small Space<BR/> People often make the mistake of think small furniture is for small spaces. But this can make your room actually look smaller. Fewer pieces that are bigger can create the opposite effect. A giant framed mirror that fills up a whole wall in a small bathroom suddenly transform the room into a grand space. A sectional sofa, while larger than a couch offers more seating and actually works to fill in space that would otherwise go unused (when there's not room for a sofa and a chair). A front entry area that is  too small to accommodate a table cab often benefit from a narrow bench rather thanking left empty. <BR/><BR/>5. Group Furniture Wisely<BR/> Be sure you living room chairs and sofa are grouped close together. Otherwise, anyone walking through the living room will be forced to cross between those who are seated and interrupt their conversation. A reading chair placed by a bookshelf can create a whole new area in a room. Bed frames that utilize the largest wall in the bedroom allow for end tables and often create more space in the room. Avoid blocking windows. Natural light goes a long way in home design.<BR/><BR/>Simplify, Revive, Renew.<BR/><br><br><br><br>]]></content:encoded>
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			<title>What's taking up your space?</title>
			<link>http://ojaihome.com/blog/2011/05/18/whats-taking-up-your-space</link>
			<comments>http://ojaihome.com/blog/2011/05/18/whats-taking-up-your-space</comments>
			<pubDate>Wed, 18 May 2011 13:41:00 +0000</pubDate>
			<dc:creator>Lila Francese | Ojai Home</dc:creator>
			<guid isPermaLink="false">http://ojaihome.com/blog/2011/05/18/whats-taking-up-your-space</guid>
			<description><![CDATA[   Summer is here and soon your life will revolve around the great outdoors! It's a great time to simplify your life by reviving your inside and outside space - renewing your spirit. What's taking up space in your garden shed that you'll never use? What toys have your kids outgrown? Identify the garden beds that could be cleaned up and trimmed [...]]]></description>
			<content:encoded><![CDATA[   Summer is here and soon your life will revolve around the great outdoors! It's a great time to simplify your life by reviving your inside and outside space - renewing your spirit. What's taking up space in your garden shed that you'll never use? What toys have your kids outgrown? Identify the garden beds that could be cleaned up and trimmed back. Is there a sale at your local nursery on colorful plants? Pick a color palette (odd numbers are best -1, 3 or 5) and go for it -planting them all over your yard and filling up unused pots!<br><br>While the kids are outside....<BR/>Why don't you take the time to pitch out the clutter from their rooms. What soiled clothes can be turned into rags or given away now that the school year is ending? I have a particular pair of pink Capri's I've been eying as my new dust rag that is full of my 1st grade daughter's art room painting projects. Her love of Fairy figurines has also ended and I have the perfect 4 year friend that has been dreaming of more fairy dolls. My daughter has also learned to read and her old picture books she has outgrown can also be gifted to her 4 year old friend.<BR/>I always feel bad just throwing things away when I Spring/Summer clean. So, gifting to friends is a great idea. Unnecessary clutter can also be translated in terms of its purpose. Old wrapping paper makes a terrific banner palette on it's white reverse side for my daughter and her friends. Off it goes to her craft area where it will be used, enjoyed and then recycled after time. <BR/>Clean out your kids bathrooms. My seven year old no longer needs diaper cream or swim diapers. Unopened products can be donated to local shelters or given to child care facilities like churches and nurturing centers. My daughter no longer wants anything pink so away with the plethora of pink headbands taking up space under her sink! Her friend will love these too. So get busy! But take some time to relax too. Cleaning one cupboard a day is a heroic feat. Reward yourself with a sunset walk or a beautiful summer view. Remember -Simplify. Revive. Renew.<br><br>]]></content:encoded>
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			<title>Summer Outside Staging</title>
			<link>http://ojaihome.com/blog/2011/05/11/summer-outside-staging</link>
			<comments>http://ojaihome.com/blog/2011/05/11/summer-outside-staging</comments>
			<pubDate>Wed, 11 May 2011 10:41:00 +0000</pubDate>
			<dc:creator>Lila Francese | Ojai Home</dc:creator>
			<guid isPermaLink="false">http://ojaihome.com/blog/2011/05/11/summer-outside-staging</guid>
			<description><![CDATA[   <B>Summer is here! How does your outdoor living space look?</B> [...]]]></description>
			<content:encoded><![CDATA[   <B>Summer is here! How does your outdoor living space look?</B><br><br>When I am prepping houses for sale or helping clients re-design their homes I often notice they have overlooked including outdoor areas on the to do list. These are important areas in the life of your home. My work focuses on lifestyle in Southern California and outdoor spaces often act as full functioning rooms for nine months out of the year. Buyers and guests visiting your home during these fair weather months will surely enjoying the outdoor spaces you have created just as much if not more than your inside living areas. Look around your yard and/or patio and see how you can improve the aesthetic of your outside space for summer. Here are some of our top tips:<BR/>-Does your outdoor furniture have outdoor cushions? If so, what condition are they in? Replacing or cleaning existing outdoor cushions can give your old dining set a fresh facelift for summer. If buying new pieces don't feel you have to be too matchy matchy. Just as you plant your garden with complimentarry colors, buy cushions that play off one another useing different patterns and textiles that coordinate to add extra depth visually to your seating. I love to use outdoor throw pillows in the back of regular dining chairs. Guests appreciate the extra cushioning (especially if they're short!) and it adds an inviting look of comfort to the table.<BR/>- Weed plant beds and re-fresh the mulch! A clean crisp plant bed creates that fresh feeling for your yard and new mulch will prevent new weeks from quickly growing. I also like to add beautiful rocks that I find around Ojai as a garden border or as an interesting natural design element. Largeer rocks also make beautiful stepping stones and stairs on terraced areas.<BR/>-Clean your outside barbeque area and entertaining space. Nothing is worse than having someone cook for you in a filthy from winter outdoor kitchen. Consider investing in a barbeque cover next fall to make spring/summer clean-up less work. <BR/>-Re-oil outdoor wood furniture and accesories. Teak Oil, Tong Oil, Linseed Oil are some commonly used conditioners for outdoor wood. A staging trick is to use an SOS pad on the wood first which removes some of the winter weather wear. Do this a day before oiling so the wood can dry completely. And when you oil be sure to do it out of the direct sun for better results. <BR/>Happy beginning of summer! Simplify. Revive. Renew.<BR/><BR/> <br><br><br><br>]]></content:encoded>
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			<title>The Power of white in your home...</title>
			<link>http://ojaihome.com/blog/2011/01/31/the-power-of-white-in-your-home</link>
			<comments>http://ojaihome.com/blog/2011/01/31/the-power-of-white-in-your-home</comments>
			<pubDate>Mon, 31 Jan 2011 18:54:00 +0000</pubDate>
			<dc:creator>Lila Francese | Ojai Home</dc:creator>
			<guid isPermaLink="false">http://ojaihome.com/blog/2011/01/31/the-power-of-white-in-your-home</guid>
			<description><![CDATA[   <BR/>I am a designer who is not afraid of color. I use it all the time. When I am working on a home that is be prepped for sale I often freshen up a room with what appeals to buyers -light blues, greens, tans, yellows; spring colors that lighten up dull rooms. However, the color I use most often is white. White is the magical non-color. It adds [...]]]></description>
			<content:encoded><![CDATA[   <BR/>I am a designer who is not afraid of color. I use it all the time. When I am working on a home that is be prepped for sale I often freshen up a room with what appeals to buyers -light blues, greens, tans, yellows; spring colors that lighten up dull rooms. However, the color I use most often is white. White is the magical non-color. It adds light, it adds height, it creates space. White reminds us of the new, clean and untouched. More often than not, people underestimate the power of white and how it can transform your home.<BR/>There is nothing better than clean white sheets and towels. A pile of white towels in a bathroom can give an otherwise cold room and feeling of comfort, freshness and warmth. For my clients who request high end toweling I stand behind a great Turkish towel which seems to fluff up with every washing rather than thinning out as many towels do. Don’t be afraid to spend money on good towels. They will last longer, wear better and if they are white, a bleach pen can be used for stain touch ups. The same sentiments holds true for sheeting. Sleep is better on high end sheets! You can even buy new high end sets like Frette on Ebay for less than retail cost. Higher end sheets will not pill like their lower end counterparts. They will serve you for many years and be well worth the cost. My husband and I just retired a set of 10 year old Italian High thread count sheets we had gotten for our wedding. He believed the replacement cost was exorbitant, but when I reminded him that this was the first time in our marriage we were having to replace them he understood the old adage &#8220;You get what you pay for.” <BR/>I love using white flowers when showcasing a beautiful room. The flowers add beauty to a room but don’t distract from the important features that NEED to be noticed by home buyers - hard wood floors, high ceilings, etc…White sinks, white toilets and white washer/dryers scream "clean" to home buyers and renters. Embrace the use of white in your home. You're fresher already!<br><br><br><br>]]></content:encoded>
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			<title>Your &quot;Stuff&quot;</title>
			<link>http://ojaihome.com/blog/2010/07/27/your-stuff</link>
			<comments>http://ojaihome.com/blog/2010/07/27/your-stuff</comments>
			<pubDate>Tue, 27 Jul 2010 17:54:00 +0000</pubDate>
			<dc:creator>Lila Francese | Ojai Home</dc:creator>
			<guid isPermaLink="false">http://ojaihome.com/blog/2010/07/27/your-stuff</guid>
			<description><![CDATA[<BR/>I have an aversion to knick knacks. I attribute this to the fact that my father was a major knick knack collector and I grew up with bookcases holding German Hummels, Danish decorative wall plates and Lladro figurines. When my grandmother died our shelves inherited even more….large collections of porcelain angels, birds and Japanese [...]]]></description>
			<content:encoded><![CDATA[<br><br><BR/>I have an aversion to knick knacks. I attribute this to the fact that my father was a major knick knack collector and I grew up with bookcases holding German Hummels, Danish decorative wall plates and Lladro figurines. When my grandmother died our shelves inherited even more….large collections of porcelain angels, birds and Japanese celadon. Our house was full of items that collected dust but had little purpose other than pleasing my father’s eye. His knick knacks reminded him of his travels during which he had purchased these items as a young man. Collections such as these are the first things I like to pack away when staging or de-cluttering a home.<BR/><BR/>&#8220;But what do we use to fill our shelves and table tops?” ask clients.<BR/><BR/>First of all, your shelves and table tops do not by any means need to be full. They need to enhance the look of the room and add balance to the visual aspect of your home.  A buyer should be able to look at your shelves and think &#8220;I wonder what I could display in those spaces.” <BR/><BR/>Shelves often stretch from floor to ceiling, giving buyers a wonderful focus on the height of a room.  Curtains hung at the ceiling can also create a heightening effect. There are many choices for shelf &#8220;filling.” I love to use books -old ones that look collectable for traditional homes, and newer art books for modern dwellings. Rather than organizing alphabetically, I like to arrange books according to color. An entire row of nicely bound navy blue books can have quite a dramatic and anchoring effect on a bottom shelf, while a row of light yellow books can give an airy look to a shelf located closer to the ceiling. Adjust color placement where you need it the most. I love to use items other than book ends to hold a row of books in place… maybe a great piece of sterling silver.  It could be a favorite family water pitcher that may only have been taken off the shelf during the holidays. In my kitchen,  cookbooks are held up by an old Red Wing bowl that I use infrequently due to its enormous size.<BR/><BR/>My home staging clients and decorating clients often have the same challenge with bathroom countertops - too much stuff!  Products used on a daily basis rarely find a  permanent home in drawers, linen closets or under sink areas, but they should. The  toiletries you use should not give personal information to guests or buyers. If drawer storage is limited, buy an inexpensive basket to place under your sink that can be filled with your favorite cosmetics. This basket can be placed on the sink counter each time you get ready and then safely stowed away again beneath the sink.<BR/><BR/>&#8220;But what do we use to decorate our vanities?” <BR/><BR/>Here are some ideas:<BR/>-Fresh white hand towels folded or rolled neatly.<BR/>-Fresh white washcloths  folded neatly and then placed in a rarely used silver bowl or tray.<BR/>-Orchids, full of blooms, which thrive in the humidity of bathrooms.<BR/>-Glass canisters full of useful items like cotton balls, bathing sponges, or bath salts.  In a jar on my vanity I keep smooth river rocks which can be heated and used for hot rock massage. <BR/>-Lamps can be a gorgeous addition to a vanity top and can create a softer light for the room when in use in the evenings.<BR/><BR/>Simplify. Revive. Renew.<BR/><br><br><br><br>]]></content:encoded>
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			<title>Depersonalizing your home...</title>
			<link>http://ojaihome.com/blog/2010/07/13/depersonalizing-your-home</link>
			<comments>http://ojaihome.com/blog/2010/07/13/depersonalizing-your-home</comments>
			<pubDate>Tue, 13 Jul 2010 10:38:00 +0000</pubDate>
			<dc:creator>Lila Francese | Ojai Home</dc:creator>
			<guid isPermaLink="false">http://ojaihome.com/blog/2010/07/13/depersonalizing-your-home</guid>
			<description><![CDATA[   <BR/><DIV ALIGN="CENTER"></DIV><BR/><DIV ALIGN="CENTER"></DIV><BR/><DIV ALIGN="CENTER"></DIV><BR/><DIV ALIGN="CENTER"></DIV><BR/><DIV ALIGN="CENTER"></DIV><BR/><DIV ALIGN="CENTER"><B><I>Tastefully styled shelves go a long way with buyers</I></B></DIV> [...]]]></description>
			<content:encoded><![CDATA[<br><br>   <BR/><DIV ALIGN="CENTER"></DIV><BR/><DIV ALIGN="CENTER"></DIV><BR/><DIV ALIGN="CENTER"></DIV><BR/><DIV ALIGN="CENTER"></DIV><BR/><DIV ALIGN="CENTER"></DIV><BR/><DIV ALIGN="CENTER"><B><I>Tastefully styled shelves go a long way with buyers</I></B></DIV><br><br>One of the first steps when preparing your home for sale is depersonalizing. Most homes that have been well loved and well lived in have personalized paint color choices, vast collections that have taken years to acquire, and framed family photos on table tops, shelves and walls. These elements tell an intimate story about your family and your life in your home. As a stager,  it is my job to create a different story for your home -one that is neutral, attracts a buyers eye and presents possibilities for buyers to make a home their own. This is often initially difficult for sellers to comprehend, but I remind sellers that how their family has enjoyed life in their home and how they prepare to introduce it for sale to buyers are two very different experiences.<BR/><BR/>Recently, I worked with a client who loved color -big, bright, bold colors. The look she had created for the interior of her home perfectly fit her family. Colors that  feel big, bold and bright can turn off buyers. Buyers see many homes when shopping for the perfect one to purchase, and creating a calm feeling when staging your home can often make it stand out as the easy choice. My client agreed to have a large bright orange wall in her front entry way re-painted into a subtle beige. The whole feeling when entering the home changed. A can of paint made a tremendous difference. <BR/><BR/>I worked with another client who had been a life long collector. Collections are very personal things. And while one porcelain bird may look attractive on a bookshelf, a collection of thirty or forty birds may overwhelm the space and the buyer. You want buyers to notice your home, not your collections, which could be off putting to a buyers personal taste. Packing up collections and storing them during the selling process can help to neutralize a home, and assist sellers in beginning the packing process for their eventual move. Storage Pods are a great invention. Pod suppliers drop the appropriate size Pod off at a house and when a seller is done filling it, they will pick it up and bring it to a storage facility. This is often a less expensive option than renting a storage space and hiring movers to transport packed items.  <BR/><BR/>Depersonalizing your home can also mean removing items that conflict with the homes architectural integrity. I have a large lovely English garden mirror that I inherited from family, but if I was prepping my home for sale I would store it, as it conflicts with my mid-century California ranch house. Mixing genres confuses buyers. White picket fences belong in the yards of cottage style houses, not large Tuscan villas.  Victorian pull string toilets work in a Victorian style home, not in a modern, minimalist home built in the last ten years.<BR/><BR/>A neutral home helps buyers imagine the possibility of the life they will create in the home. Present your buyers with possibilities.<BR/><BR/>Simplify. Revive. Renew.<BR/><br><br><br><br>]]></content:encoded>
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			<title>The Importance of Curbside Continuity</title>
			<link>http://ojaihome.com/blog/2010/06/27/the-importance-of-curbside-continuity</link>
			<comments>http://ojaihome.com/blog/2010/06/27/the-importance-of-curbside-continuity</comments>
			<pubDate>Sun, 27 Jun 2010 15:34:00 +0000</pubDate>
			<dc:creator>Lila Francese | Ojai Home</dc:creator>
			<guid isPermaLink="false">http://ojaihome.com/blog/2010/06/27/the-importance-of-curbside-continuity</guid>
			<description><![CDATA[One of the first glimpses I have of a home entering  the selling market is the view I have when I pull up to the front of the home for an initial walk thru. This first impression is often called &#8220;curb appeal.” Most of the homes I visit need help with this area of their property more than any other space we &#8220;prep” for sale. To [...]]]></description>
			<content:encoded><![CDATA[<br><br>One of the first glimpses I have of a home entering  the selling market is the view I have when I pull up to the front of the home for an initial walk thru. This first impression is often called &#8220;curb appeal.” Most of the homes I visit need help with this area of their property more than any other space we &#8220;prep” for sale. To begin improving your homes curb appeal look around the outside space buyers will first see when they drive by your home. What is the condition of your yard?  What is the condition of your yard appliances -mailbox, flag pole, hose holder, garbage storage? Do you have &#8220;yard art” that distracts from the architectural  beauty of your home? Is their a continuity between paint colors, flower beds and seating areas?<BR/><BR/>A well-watered lawn, weeded flower beds and fresh mulch go a long way with buyers. These easy improvements that give homes a fresh and kept look and make buyers believe they will have little or no outside work to weigh them down if they move into the home.  Line garden beds with fresh rock trims. Plant a pot or two (limit it to two to avoid cluttering the front entry area) to add life to a front entrance. Freshen an entry way by cleaning or replacing worn house numbers. Paint the front door with a fresh coat of paint to make the entrance to the home pop out at buyers. Replace old mailboxes, hang a fresh flag on a vacant flag pole, push your garbage cans out of sight or build them a neat, clean and simple storage area. <BR/><BR/>Recently, I have seen  many properties with different colored detached structures -such as garages or guest cottages. This damages the &#8220;flow” of the property. Properties seem grander, larger and easier when the buildings have a continuum of color. Resist painting the garage brown when the house is white. Resist the urge to save money by painting only the main structure on the property but not the shed or garage. Buyers see many listings and you do not want them to speak of your house as &#8220;the white house with the weird green garage.&#8220; Buyers will remember that oddly colored garage rather than the new driveway for instance that you recently spent thousands of dollars pouring. This continuum of continuity should extend to all areas of the yard. Do all the outdoor furniture cushions match or follow a common theme? Is there a theme of color throughout the garden (I suggest no more than 3 colors to work with -one being more prevalent than the others)?<BR/><BR/>We have all owned or been given some form of what I call &#8220;yard art.” Saint Frances is a common yard statue as he is known in religious literature as the saint of animals. But yard art can distract buyers.  It is best when properties present a neutral face to buyers, so buyers can imagine how their possessions and their life will best fit into the space. De-personalize your home’s exterior in the same fashion you will de-personalize the interior when you focus on the inside preparation of staging your home.<BR/><BR/><B>Simplify, Revive, Renew.</B><br><br>   A previously unused balcony off of a master bedroom is now seen as the perfect retreat for home owners. We added two planted trees, an outdoor rug and outdoor furniture that fit the space.<br><br>]]></content:encoded>
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